Sage PeakAdvisory Group

A research report on the thing you are about to bet on.

Pick an industry, a product or a business idea. Pay $500. Answer one page of questions about the decision in front of you. Within ten business days you get a report that answers your three questions first, cites every market figure with a date, and tells you where your own assumptions do not hold.

Industry report

How an industry makes money, who wins in it, and whether now is the time.

  • Market size and growth, built bottom-up and checked against public filings and trade data
  • Value chain, margins by segment, and where the profit pools sit
  • The five to ten companies that matter, with unit economics where they are disclosed
  • Regulation, cycles and the two or three forces that will change the industry in the next three years
  • Entry, investment or acquisition read: what it takes to win and what kills entrants
The brief asks you for
  • What decision will this report inform?
  • When do you need it?
  • Who will read it?
  • The industry, as specifically as you can name it
  • Geography that matters
  • Your relationship to the industry
  • and a few more, about fifteen minutes in all

Product report

Whether a specific product can win its category, at what price, through which channel.

  • The category as buyers see it: alternatives, substitutes and the job the product does
  • Competitor teardown: features, pricing, positioning, reviews, and where each is weak
  • Willingness to pay and a price corridor, with the evidence behind it
  • Channel economics: where the buyers are and what it costs to reach them
  • A launch or fix plan with the three assumptions that must hold
The brief asks you for
  • What decision will this report inform?
  • When do you need it?
  • Who will read it?
  • The product (name and one-line description)
  • Stage
  • Who buys it and who uses it
  • and a few more, about fifteen minutes in all

Business idea report

An honest go, no-go or change-the-idea read before money goes in.

  • The problem, who has it, how often, and what they do about it today
  • Who already serves it and why the gap exists (or does not)
  • A revenue model with a sized first market and the unit economics that would have to work
  • The riskiest assumption and the cheapest test that would settle it
  • A verdict and a 90-day plan, written for a founder, not an investor deck
The brief asks you for
  • What decision will this report inform?
  • When do you need it?
  • Who will read it?
  • The idea in one paragraph
  • The problem and who has it
  • Why you, why now
  • and a few more, about fifteen minutes in all

Order a report

$500, one time. Delivered within 10 business days of a complete brief.

Card or ACH through Stripe. After payment you get the brief link by email and on screen.